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Conversion Path

　　A conversion path is a type of landing page that segments respondents to online advertising and search campaigns. Conversion paths utilize user-directed segmentation, where a respondent is offered segmentation choices to make that act in their self-interest. After self-segmenting, users land on pages that deliver more tailored content and pitch.

　　A conversion path is a directed type of landing page that segments respondents according to their choices on the landing page. Based on their self selection the prospect will then be sent tailored and specific messages.

　　Unlike a single landing page, a conversion path does not ask for a desired action, or a conversion, until a respondent has self-segmented.