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Description

　　Directories and search engines provide a short description near each listing which aims to add context to the title.

　　Description is one of four rhetorical modes (also known as modes of discourse), along with exposition, argumentation, and narration. Each of the rhetorical modes is present in a variety of forms and each has its own purpose and conventions.

　　Description is also the fiction-writing mode for transmitting a mental image of the particulars of a story.

　　High quality directories typically prefer the description describes what the site is about rather than something that is overtly promotional in nature.