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Geo Targeting

　　Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in internet television with sites such as iPlayer and Hulu restricting content to those geolocated in specific countries. Use of proxy servers and virtual private networks may give a false location.

　　Geo Targeting means targetting the visitors of that particular area.

　　For example if a customer wants to buy nike shoes from India, he would type 'nike shoes india' in the search box. This way a person can optimize the website for that particular keyword.