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Conversion funnel

　　Conversion funnel is a term describing the track a consumer takes while visiting a website. Internet marketing tools such as Google Analytics, WebTrends or UCQuence have made it possible to track visitors on websites, and forest marketeers can view the exact path (and timing) each consumer took while on the marketeer's website. Web marketeers can increase the effectiveness of their website by monitoring this funnel, enabling them to improve the efficiency of their web marketing campaign.

　　If half of your site visitors enter the sales path that means 1,000 prospects drop off at the first step. A 50 percent drop-off rate at the first step could be due to an impediment such as required site registration. If 40 percent of that remaining 1000 drop off at the second step, leaving 600 and 30 percent of that group complete the sale, you have $1980 in sales at a 9 percent conversion rate since only 180 of the original 2,000 prospects made a purchase.