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On-Page optimization

　　On-page optimization is the basis of search engine optimization including keyword analysis and selection, search engine friendly web design, content writing, title & meta tag editing and internal links analysis.

　　The on-page optimization activities involve modifications in various components of a web page. Some of these activities include—ensuring the presence of identified keyword(s) in the page title, Meta description, Meta keywords, header tags, anchor tags, body text (the actual page content) and so forth. The keywords should also be present in in-bound and out-bound links and Alt tags of images.

       The search engine spiders view websites differently than humans do. The search engine tries to find out the essence of a site by analyzing its underlying HTML code. If it identifies a string of words (keywords) spread across various HTML elements of the page, it attaches due importance to the page with respect to these keywords.