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What is bounce rate?

　　Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

　　The number of visitors who enter your site on a page, but do not visit at least one other page. May also apply to visitors who visit your site for less than 10 seconds a page depending on your analytics provider. Bounce rate is something you will like to keep in check, alongside your conversions.

　　The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

　　A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry-standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.